Bet against yourself

Simple. Crazy effective.

I want to exercise regularly

I wish I could control my eating/drinking

I want to put time into building my business

I need some discipline to write my book

Yes. Yes. Yes. Yes. This method, proven in behaviour science, works for everyone wanting to take (or stop) regular weekly actions.

Work out your desired weekly actions (e.g. exercise 3 times a week), then put some money at stake. Not so much that you’d lie to protect it. Not so little that you wouldn’t care. Then forfeit the money to charity if you don’t keep your word. Most people never miss, so it costs them nothing.

Here’s where you set it up.

  • Want to discuss beforehand? Give Bret a call; no charge for the advice.

One other thing we know from behaviour science. Action is what counts, not intentions. And something from neuroscience: motivation is a second-by-second proposition. If you don’t call straight away, you never will.

And if we can’t take the call, leave a message saying when you’re available.

– bret

woman on treadmill

About the coach

Bret Treasure is the co-founder of the behaviour change app, Stake Something and the author of the book Staking: The New Brain Hack. He’s a coach, motivational speaker and a lover of behaviour science.