![Edwin Locke](https://support.stakesomething.com/wp-content/uploads/2023/05/Edwin_Locke.jpeg)
Edwin Locke, Psychologist
Pioneer in goal-setting theory
CLARITY
It’s critical you’re clear on what actions you’ll take each week
![George Lakoff](https://support.stakesomething.com/wp-content/uploads/2023/05/George_Lakoff.jpg)
George Lakoff, Cognitive Linguist
‘Metaphors are a primary conceptual construct, central to the development of thought’