Corporate culture
A clear corporate culture means a more attractive workplace, with consequences for loyalty, absenteeism and hiring. It’s proved scientifically to positively influence business outcomes.
‘If everyone in your organisation has a different answer to the question, ‘what is your corporate culture?’, you don’t have a shared corporate culture. And you’re missing the opportunity to create a sense of belonging.
How do you create a corporate culture where there isn’t one? You ‘unearth’ it from your existing workplace values (bottom up) or you adopt one (top down).
Both are valid. You’ll need a subject matter expert and a methodology for introducing the culture. It must have a behavioural element – actions. Some bland mission statement on a PowerPoint slide is not going to cut it.
Talk to us about a program that gets you a solid, meaningful corporate culture inside 12 months. Bret is on 0409 908 133.
Top down: inner wellbeing
Imagine a corporate culture where people have the resilience and mental skills to navigate any situation. It’s possible.
Dr Patrick Jones is your guide; he’s an international expert on mindfulness. Your team will learn mindfulness techniques that elevate their perspective. This is not pie in the sky; there is a vast body of academic research demonstrating practical benefits in health, happiness and wellbeing.
Dr Jones has done some of that research and is the author of the book Clear Mind, Open Heart. His experience includes decades of clinical psychology and programs at the leading edge of personal development.
Of course, it’s one thing to learn mindfulness or meditation. The trick is to build those practices into a habit. Bret Treasure is able to do that, using the latest in behaviour science frameworks. At all levels of your enterprise you’ll have an enlightened culture, with less conflict and more understanding.
Other top down cultures
PLAY
Who wouldn’t want to do business with an entity whose corporate culture was ‘play’?
CONNECT
Encourage connection to the outside world as well as internally.
CONTRIBUTE
A commitment to service, and making a difference to others.
Top down: health & fitness
Imagine a corporate culture where everyone has a health project. Every week they talk about their success or failure. What a freedom that would generate to take on challenges.
David Beard is an exercise physiologist with a wonderful set of references from corporate clients. During his sessions, everyone sees something for themself; something that will make a real difference in their ongoing health behaviours.
And the question is then, how will people persist? Because staying motivated is the bigger picture and you don’t get the culture without actual behaviour change.
In this module, motivational coach Bret Treasure will introduce people to a behaviour science framework that will have them experience successfully changing their actions.
That experience feeds into their self-confidence and their engagement with co-workers.
Bottom up
One way to develop a corporate culture is to have it arise from deep within your organisation; a bottom up initiative. Your employees already have good ideas on what you do well and what makes you different.
Beth Dungey will engage them in qualitative research that uncovers a useful corporate truth. Integrity? Flexibility? Quality?
Then we’ll convert that into projects that people can take on. It might be tightly hinged to existing corporate work or expressed in another way that signals a corporate interest in the greater good.
When your workforce creates projects that relate to your corporate culture, Bret Treasure will introduce them to behaviour science incentives that make them accountable.
They will know themselves as people who can take on new projects and succeed in a way that demonstrates the worth of your corporate culture.