1. Why this works

Money influences your behaviour

You know this, because you buy most things on special, drive to places that have cheap things and dress up nicely for expensive restaurants.

Second thing is, we’re risk averse. Potential losses are more effective at getting us into action than goals. It’s proved in behavioural science – Daniel Kahneman won a Nobel Prize for it, and imaging in neuroscience over the past twenty years validates it.

So to influence your behaviour, make a promise (eg. exercise/make sales calls) then risk losing money if you don’t keep your word.

Your brain is biased

… in favour of NOW. Any benefit in the present (lying on the couch) beats a benefit in the future (getting fit through exercise). And you’re only ever in the NOW. What we do with staking is bring a COST into the present.

This changes everything, because when you risk losing something, you activate the survival circuitry in your brain. That’s the part of the brain your action centres listen to most openly.

That sinking feeling in your stomach when you realise something is going to cost you money? That’s the same force we’re using here to get you exercising. Or making sales calls.

The hard bit is starting, and staking gets you started.

2. How well does it work?

People do what they promise 96% of the time if they put a decent sum at stake. Yes. 96%. [Small sample size, but we will update as numbers grow.]


Staking: the new brain hack that gets you started

3. The basics

It’s a weekly cycle, and you stop whenever you want. Promise a weekly action (e.g. exercise three times a week or make 20 sales calls) then stake an amount of money.

If you do what you promise, you change your behaviour and it costs you nothing. If you miss your promise, you forfeit the weekly stake to your nominated charity.

4. How do I ease myself into this?

First step is to download the free Stake Something app from the App Store/Google Play. The app is useful because it is external to you, making accountability easier.

Then, you simply enter your promise (see screens below).

If you’re worried that you won’t tell the truth about your results, or you want some personal support, put yourself on the coaching waitlist. You can also request a Zoom call to clear up any questions.

5. Putting your stake in the app

Landing page - stake something app

Choose your verb! If it’s something novel, choose ‘Custom’ at the bottom.

Stake details screen

Say what you’re promising, and how often. Everything is on a weekly cycle…

Money and charity screen

How much you’ll stake (remember to set your currency). And choose a charity or 2 Rich Guys.

Home screen

That’s it! The Home Screen will show when you need to report. If you set your stake to start tomorrow or later, it won’t show on the Home Screen until then…

6. I’m a health professional. Get me out of here.

If you’re a coach or health professional and want to get accredited, go here for the training.