Who’s behind Stake Something?

We’re Ben Raphael and Bret Treasure, two Australian coaches who got deeply interested in behaviour change. While researching the academic literature we discovered this powerful way to get yourself into action. People think they’re stuck with their limitations. They’re not.

With this business model, when people are NOT getting what they want, they’re generating donations to charity. We like the idea that businesses can build into their DNA an ongoing contribution to the greater good.