How do I know this is legitimate?

People are understandably nervous about new ventures that require payments over the Internet. Ben Raphael and Bret Treasure are the co-founders of Stake Something Pty Ltd, ABN 83 634 064 083. They are real people who live and work in Melbourne, Victoria and Perth,...

Why not lie?

It’s an honor system, so why not just lie and keep your money? Because what makes this work is the real threat of losing. If you cheat, your brain knows there’s no threat, and staking stops working. Allow for the possibility of losing and don’t freak out if you...

How well?

On our limited data so far, people who stake a decent sum keep their promise 96% of the time. [Staking does not necessarily cost you money. You are using the threat of losing money as your incentive to act.]

Does this work?

Like a charm. Risk activates the survival circuitry in your brain. That’s the circuitry most likely to prompt action.

Tell me like I’m 5

If you haven’t had the discipline to take regular action on something, it’s likely you’re just not intrinsically motivated in that area. No problem; an external incentive, like a coach or a monetary incentive, will get you started. After a while you’re brain gets used...